In order to increase their share of wine and spirits, Pernod Ricard needed to drive forward the whole category by building deeper customer relationships.
Creation of a category strategy within Pernod Ricard, using multiple sources of insight. Including shopper typologies, their drink buying missions and clearly identified and sized opportunities for Pernod Ricard and their customers. This was coupled with an internally branded engagement programme.
“Project Gravity has enhanced our customer relationships by demonstrating our commitment not only to invest in understanding their shoppers, but also providing us with the insight to present thought-provoking and innovative activation.”