AT BRAND POTENTIAL WE FIND, SIZE AND CREATE OPPORTUNITIES FOR BRAND OWNERS AND INVESTORS LOOKING FOR ACCELERATED BRAND GROWTH.
We work with brand owners – private, trade or private equity – who are looking for accelerator growth and long term value. Whether its to enter a new category, target new consumers or maximise value for a sale, we work both creatively and commercially to help our clients accelerate their business.
CREATIVE RESEARCH & OPPORTUNITY DEVELOPMENT
IDEAS, INSPIRATION & PROCESS
BUY-SIDE & SELL-SIDE BRAND & CONSUMER ASSESSMENT
CREATIVE STRATEGY, DESIGN & ENGAGEMENT
Formed in 2010, by three hands-on owner-founders who come from backgrounds in research, consumer strategy and branding, our aim is to combine commercial thinking with creative edge to help accelerate brands. It’s a formula that has worked particularly well for our clients who have clear commercial goals and the private equity community.
WE CREATE ACCELERATOR BRANDS. WHATEVER THE REASON, WHEN A BRAND NEEDS TO ACCELERATE, THIS IS THE SPACE WHERE BRAND POTENTIAL WORKS BEST
STRATEGY AND VISION FOR CHILLED COFFEE
ACQUISITION SUPPORT, BRAND POSITIONING AND NPD PIPELINE
WE WORK ACROSS A VARIETY OF CATEGORIES FOR BOTH LOCAL & GLOBAL BRANDS