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    WHAT WE DO

    CREATIVE INSIGHT AND STRATEGY TO ACCELERATE BRANDS

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    WHAT MAKES US DIFFERENT

    WE BRING M&A THINKING TO BRANDS & BRAND THINKING TO M&A

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    HOW WE WORK

    COMMERCIAL THINKING WITH creativeEDGE

AT BRAND POTENTIAL WE FIND, SIZE AND CREATE OPPORTUNITIES FOR BRAND OWNERS AND INVESTORS LOOKING FOR ACCELERATED BRAND GROWTH.

We work with brand owners – private, trade or private equity – who are looking for accelerator growth and long term value. Whether its to enter a new category, target new consumers or maximise value for a sale, we work both creatively and commercially to help our clients accelerate their business.

WHAT WE DO

Insight & STRATEGY

CREATIVE RESEARCH, BRAND PLANNING & DATA ANALYTICS

INNOVATION

IDEAS, INSPIRATION & PROCESS

BRAND DUE DILIGENCE

BUY-SIDE & SELL-SIDE BRAND & CONSUMER ASSESSMENT

DESIGN & ENGAGEMENT

BRINGING BRANDS TO LIFE CREATIVELY

Formed in 2010, by three hands-on owner-founders who come from backgrounds in research, consumer strategy and branding, our aim is to combine commercial thinking with creative edge to help accelerate brands. It’s a formula that has worked particularly well for our clients who have clear commercial goals and the private equity community.

WE CREATE ACCELERATOR BRANDS. WHATEVER THE REASON, WHEN A BRAND NEEDS TO ACCELERATE, THIS IS THE SPACE WHERE BRAND POTENTIAL WORKS BEST

Clients

CASE STUDIES

STARBUCKS

STRATEGY AND VISION FOR CHILLED COFFEE

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ACQUISITION SUPPORT, BRAND POSITIONING AND NPD PIPELINE

GLOBAL EXPERIENCE

WE WORK ACROSS A VARIETY OF CATEGORIES FOR BOTH LOCAL & GLOBAL BRANDS

NEWS