Project Description

Positioning, naming and brand guidelines for the second brand in the Great Rail Journeys portfolio

Positioning, naming and brand guidelines for the second brand in the Great Rail Journeys portfolio

Brand Potential partnered with new owners, ECI Partners, to provide pre-acquisition brand due diligence. Post-acquisition we delivered and quantified brand repositioning, naming and implementation guidelines.

Brand Potential partnered with new owners, ECI Partners, to provide pre-acquisition brand due diligence. Post-acquisition we delivered and quantified brand repositioning, naming and implementation guidelines.

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