INSIGHT & STRATEGY

CREATIVE RESEARCH & OPPOTUNITY DEVELOPMENT

Finding opportunities for growth calls for insight that engages stakeholders, inspires strategy and directs brand activity. We call it Insight with Traction.

 

Generating, analysing and interpreting insight from multiple sources – consumers, shoppers, current data, semiotics, cultural drivers, The Fringe as well as your own stakeholders – means that we find potential, not just insights.

Our approach to strategy is pragmatic, commercial, based on insight and focused on outcomes. Our approach to strategy is only as good as the actions it drives, our Accelerator Brand Plan™ sets out and prioritises the specific strategies for what a brand needs to do to stay relevant and keep the brand on track.

To create traction, we bring insight to life. Working with our design team, we create an insight story that will engage your stakeholders, trade partners and your other partners.

 

WHAT WE DO

  • Consumer, shopper & category research
  • Stakeholder Research & Engagement
  • Qualitative – groups, depths, immersion, category audits, employee research
  • Ethnography, creative co-creation, online, mobile, social media
  • Opportunity & optimisation – qualitative
  • Quantitative – segmentation, pricing, business

  • Brand and data analytics and modelling
  • Analytics and modelling (sales, transactions, behaviours)
  • Brand Positioning
  • Culture – Trends, Semiotics, the Fringe
  • Portfolio Planning

 

OUR MODELS

 
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Demand Finder

 

Identify the untapped potential

in your category

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Consumer Shopper Journey ™

 

Identify where & how to intercept on

the consumer-shopper journey

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Brand Story Builder ™

 

Define & embed your brand story,

with our 5P’s model

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Accelerator Roadmap ™

 

Create an accelerated brand

growth strategy

 

OUR PILLARS

 
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INSIGHT & STRATEGY

Creative research &
oppotunity development

 
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INNOVATION

Ideas, inspiration
& process

 
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BRAND DUE DILIGENCE

Buy-side & sell-side brand &
consumer assessment

 
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BRAND DEFINITION

Creative strategy, design
& engagement