WHAT WE DO

 

We work with brand owners – entrepreneurs, trade or private equity – who are ambitious for accelerator growth and long-term value. Whether it’s to enter a new category, target new consumers, develop new ideas or maximise value for a sale, achieving those ambitious targets usually involves doing and thinking differently. That’s where Brand Potential work best.

 

We create Accelerator Brands.  Brands that need to think (and do) differently.

 
 

OUR SERVICES

 
5113
 

INSIGHT & STRATEGY

Research & opportunity development

 
 
5110

BRAND DEFINITION

Positioning, story building & brand identity

 
5112
 

INNOVATION

Insight, ideas & implementation

 
 
5390

BRAND ENGAGEMENT

Internal communication & capability

 
5111
 

BRAND DUE DILIGENCE

Brand & consumer assessment