INSIGHT & STRATEGY

CREATIVE RESEARCH & OPPORTUNITY DEVELOPMENT

Finding opportunities for growth calls for insight that engages stakeholders, inspires strategy and directs brand activity.

 

We believe that Accelerator Brands – brands that can grow faster than the category or competitors – are powered by a strong consumer or category insight.  To be compelling, these insights need to come from multiple sources and methodologies, from consumers, shoppers, culture, data and internal stakeholders.  

But an insight is only a means to an end. The real power is in translating those insights into an opportunity that inspires people. Working with our creative team, we translate our insights into inspiring, compelling stories that bring everyone – inside and outside your organisation – on the journey.

We believe in insight that goes further. 

 

WHAT WE DO

  • Consumer, shopper & category research
  • Stakeholder Research & Engagement
  • Qualitative – groups, depths, immersion, category audits, employee research
  • Ethnography, creative co-creation, online, mobile, social media
  • Opportunity & optimisation – qualitative
  • Quantitative – segmentation, pricing, business

  • Brand and data analytics and modelling
  • Analytics and modelling (sales, transactions, behaviours)
  • Brand Positioning
  • Culture – Trends, Semiotics, the Fringe
  • Portfolio Planning

 

OUR MODELS

 
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Demand Finder

 

Identify the untapped potential

in your category

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Consumer Shopper Journey ™

 

Identify where & how to intercept on

the consumer-shopper journey

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Brand Story Builder ™

 

Define & embed your brand story,

with our 5P’s model

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Accelerator Roadmap ™

 

Create an accelerated brand

growth strategy

 

OUR PILLARS

 
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INSIGHT & STRATEGY

Creative research &
oppotunity development

 
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INNOVATION

Ideas, inspiration
& process

 
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BRAND DUE DILIGENCE

Buy-side & sell-side brand &
consumer assessment

 
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BRAND DEFINITION

Creative strategy, design
& engagement