Need a fresh view on a category or brand issue? Welcome to The Source, Brand Potential’s knowledge and inspiration bank. It is designed to be a robust, simple source of knowledge, content and trends, all picked up from our insight work. If you would like more information about anything you see do get in touch.

  • News and inspiration 2017

  • Creative insight and brand planning

  • News and inspiration 2015

  • A seasonal snapshot 2014

  • A seasonal snapshot 2013

  • A seasonal snapshot 2013

  • The world of innovation, Diageo style

  • Brand reaction to changing behaviours

  • Accelerated innovation in branded retail

  • Food to go, A view on the food to go category

  • Orphan brands finding growth

  • Brand Due Diligence