CHALLENGE

To maintain technical leadership and future growth Unilever’s R&D teams need to explore and define the global opportunities for the next generation of antiperspirant technologies.

RESPONSE

We created rich stories of consumer experiences and desired benefits then defined innovation platforms by working creatively with users across four markets. We got closer to their sensory experiences using digital and live feedback and bespoke in-the-moment techniques.

IMPACT

“Brand Potential brought new thinking to a brief that required a creative ‘out of the norm’ approach. The research has landed with great impact and has helped shape our future methods and innovations. It is often being quoted around the business which is amazing!”