Twinings and Ovomaltine are positioned differently in each of their global markets. Whilst still enabling local market autonomy, the business needed to create a shared approach to innovation.
An innovation capability programme incorporating a set of ownable, flexible tools & techniques wrapped up in a shared innovation culture, rolled out market by market.
“This program has step changed the way we do innovation. It has resulted in the development of a 2-5 year innovation pipeline for both our brands, in all of our key markets, which is set to deliver between 15-20% of our business growth over the same time period.”