CHALLENGE

ECI Partners (mid-market PE house) acquired two sister brands in the escorted seniors travel market. The mainstream brand was not fit for purpose with no clear positioning and danger of cannibalisation to the premium brand in the portfolio.

RESPONSE

Consumer insight with consumer audiences and intermediaries to determine new positioning; quantification of future size of prize with new positioning; and development of new name, rebrand and implementation guidelines.

IMPACT

“We have worked with Brand Potential on a number of investment opportunities and continue to be impressed with the level of valuable input they are able to deliver” Investment Director, ECI Partners