mytaxi needed to take a more consumer-led approach to unlock its next phase of growth across Europe, by focusing on the most profitable passengers and occasions within each core city.
Brand Potential conducted a city immersion to understand different passenger behaviours & attitudes, prioritised opportunities spaces using Demand Finder™, mapping demand spaces with passenger segments in UK, Ireland and Germany.
“Brand Potential gave us a really solid insight framework to help unlock our next phase of growth. Their Demand Finder approach gave us real commercial insight with clear guidance on short term quick wins and longer term considerations”
Siri Eckold, mytaxi