innocent was looking to unlock its next phase of growth by creating a more rigorous consumer-led approach to innovation; whilst still supporting their strong entrepreneurial culture.
Brand Potential created a European innovation framework using our Demand Finder™ methodology. We combined consumption needs with a people segmentation, and incorporated trends and brand performance data to identify where the innovation opportunities lie for the brand and how to unlock them. Importantly, we bought all the European stakeholders with us on the journey to ensure ownership and engagement.
“A big thank you for doing an amazing job in helping us to optimise how we think about and approach innovation. Your Demand Finder methodology inspired the team around consumer opportunities and the immersion workshop in particular really bought to life the new segmentation and opportunity spaces, giving the team a really fast start to working with the insight on live and future projects.” Helen Passard, innocent