Acorn Care & Education is a provider of specialist children’s care services. Private Equity ownership had grown the business through acquisition, but the disparate portfolio now needed organizing to prepare the business for sale.
A clearly defined brand story, new brand identity and clarity on brand architecture. This was created with engagement from all stakeholders – teachers, carers, employees and local authorities. The business was successfully sold in 2016.
“A great team to work with, from start to finish Brand Potential delivered for us, generating real value for our business and our people.”