Mix of client-side and agency-side experience, Mel brings a commercial and creative perspective on developing ideas, concepts and innovation. Brings ideas to life.
Delivers complex projects using a variety of skills including fieldwork management, project leadership, film and workshops. Always makes it happen.
Chris acts as our Chief Client Officer, driving forward our client relationships, standards of delivery and always ensuring that our output makes a big difference to our clients’ businesses.
Leads our Innovation practice, our Brand Due Diligence practice and our Engagement practice, Mary brings commercial thinking with a creative edge to every client.
Sarah runs and delivers insight-led projects using multiple sources and techniques across consumers, shoppers and customers. Always gets to the truth.
Becky runs and delivers insight, strategy and innovation projects. A natural born writer, Becky always aims to inform and entertain.
To never lose sight of the fact that great work means happy clients and repeat business and a good reputation.
Tom leads all commercial and delivery aspects of business, including operations, recruitment and creative production.
Designs and delivers multi-faceted insight-led solutions and is able to bring those solutions to life, both creatively and commercially, to embed them in client’s businesses.
Brings insight and strategy to life creatively and creates compelling brand stories through all forms of design. Cuts through the complexity.
With a background at PWC and Close Brothers, Lucy brings a commercial perspective to running our numbers and keeping us on the straight and narrow.
Leader of our Brand Design practice, Simon has a unique ability to create a compelling story for a brand that builds directly on the insight. Using multiple media from brand identity to event design.
Mix of both manufacturer and retail client-side skills means that Susie brings a real-world perspective when fusing consumer and shopper insight to identify and articulate commercial opportunities.
To have a positive energy in the business. To have fun, to share it around and create a buzz.
With a background in International insight, Josh drives our thinking and client relationships in insight, futures and engagement. Team leader and champion of our insight-led Growth Platforms.
A former D&AD placement winner, Rosina has a background in display design, marketing and PR and is a valuable asset to all aspects of our visual communication team.
Chloe’s creative background along with being highly organised is perfect for keeping all the plates spinning, planning and co ordinnating all aspects of office and studio life at Brand Potential.
Multi lingual and with a background in branding and innovation, Gabriel’s extensive experience in brand strategy, brand creation, innovation and communication adds real depth to our global capability.
To be true to what we believe in, to do our best for our clients, our people and our business. To be open and honest. To have integrity in all that we do.
Bringing a mix of Insight and Product Design skills, Andy leads our International focus. Team leader with a particular specialism in unlocking complex categories and consumer issues.
Frayni sets up all our fieldwork, both UK and International, runs our recruiter network, organises events and workshops and provides the smooth running behind every project.
Helene runs and manages projects and clients across a broad range of categories and brands. Tenaciously solving business and implementation challenges are Helene’s strength.
Alex provides input at a senior level across all the teams, in the form of content design, delivery and IP development. Also leads the Brand Potential Way, our internal knowledge-sharing forum.
With a degree in sociology, Simone is also keen on all things in fashion, culture and trends and helps to run and manage projects with dedication and enthusiasm.
Hannah’s background in consultancy, insight and communications and passion for brands and consumer behaviours ensures we bring focussed ideas to our clients.
With a background in developing innovative ways to create and analyse research, Emily finds stories behind consumer data and creates ways of bringing these stories to life to drive brand impact.