PEOPLE & CULTURE

OUR TEAM IS A MIX OF CREATIVE AND COMMERCIAL PEOPLE

 

MEL JACKSON

Consultant, Brand & Innovation

Mix of client-side and agency-side experience, Mel brings a commercial and creative perspective on developing ideas, concepts and innovation. Brings ideas to life.

 

KIERAN BEST

Client Manager

Delivers complex projects using a variety of skills including fieldwork management, project leadership, film and workshops. Always makes it happen.

 

CHRIS MOLLOY

Director & Founder

Chris acts as our Chief Client Officer, driving forward our client relationships, standards of delivery and always ensuring that our output makes a big difference to our clients’ businesses.

 

MARY SAY

Managing Director & Founder

Leads our Innovation practice, our Brand Due Diligence practice and our Engagement practice, Mary brings commercial thinking with a creative edge to every client.

 

SARAH HOWELL

Consultant

Sarah runs and delivers insight-led projects using multiple sources and techniques across consumers, shoppers and customers. Always gets to the truth.

 

BECKY CORMACK

Consultant

Becky runs and delivers insight, strategy and innovation projects. A natural born writer, Becky always aims to inform and entertain.

VALUE 1 – DELIVERY

To never lose sight of the fact that great work means happy clients and repeat business and a good reputation.

 

TOM LOVETT

Commercial Director & Founder

Tom leads all commercial and delivery aspects of business, including operations, recruitment and creative production.

 

CHRISTINA WYSE

Consultant, Insight & Engagement

Designs and delivers multi-faceted insight-led solutions and is able to bring those solutions to life, both creatively and commercially, to embed them in client’s businesses.

 

LAURA FIELD

Senior Designer

Brings insight and strategy to life creatively and creates compelling brand stories through all forms of design. Cuts through the complexity.

 

LUCY JONES

Finance Director

With a background at PWC and Close Brothers, Lucy brings a commercial perspective to running our numbers and keeping us on the straight and narrow.

 

SIMON PARSONS

Creative Director

Leader of our Brand Design practice, Simon has a unique ability to create a compelling story for a brand that builds directly on the insight. Using multiple media from brand identity to event design.

 

SUSIE GAUNT

Client Director, Category Strategy

Mix of both manufacturer and retail client-side skills means that Susie brings a real-world perspective when fusing consumer and shopper insight to identify and articulate commercial opportunities.

VALUE 2 – DRIVE

To have a positive energy in the business. To have fun, to share it around and create a buzz.

 

JOSH HUNT

Director, Insight & Strategy

With a background in International insight, Josh drives our thinking and client relationships in insight, futures and engagement. Team leader and champion of our insight-led Growth Platforms.

 

ROSINA MILLMAN

Graphic Designer

A former D&AD placement winner, Rosina has a background in display design, marketing and PR and is a valuable asset to all aspects of our visual communication team.

 

CHLOE MOORE

Business executive

Chloe’s creative background along with being highly organised is perfect for keeping all the plates spinning, planning and co ordinnating all aspects of office and studio life at Brand Potential.

 

GABRIEL COLLINS

Consultant, innovation & strategy

Multi lingual and with a background in branding and innovation, Gabriel’s extensive experience in brand strategy, brand creation, innovation and communication adds real depth to our global capability.

VALUE 3 – TRUTH

To be true to what we believe in, to do our best for our clients, our people and our business. To be open and honest. To have integrity in all that we do.

 

ANDY BURNS

Director, Insight & Innovation

Bringing a mix of Insight and Product Design skills, Andy leads our International focus. Team leader with a particular specialism in unlocking complex categories and consumer issues.

 

FRAYNI JONES

Fieldwork & Events Manager

Frayni sets up all our fieldwork, both UK and International, runs our recruiter network, organises events and workshops and provides the smooth running behind every project.

 

HELENE GREEN

Client Manager

Helene runs and manages projects and clients across a broad range of categories and brands. Tenaciously solving business and implementation challenges are Helene’s strength.

 

ALEX SMITH

Client Director, Content Support

Alex provides input at a senior level across all the teams, in the form of content design, delivery and IP development. Also leads the Brand Potential Way, our internal knowledge-sharing forum.

 

SIMONE MUNIR

Project Executive

With a degree in sociology, Simone is also keen on all things in fashion, culture and trends and helps to run and manage projects with dedication and enthusiasm.

 

HANNAH DOWNS

Client Director

Hannah’s background in consultancy, insight and communications and passion for brands and consumer behaviours ensures we bring focussed ideas to our clients.

 

EMILY TAYLOR

Client Manager

With a background in developing innovative ways to create and analyse research, Emily finds stories behind consumer data and creates ways of bringing these stories to life to drive brand impact.