INSIGHT & STRATEGY
CREATIVE RESEARCH & OPPORTUNITY DEVELOPMENT
Finding opportunities for growth calls for insight that engages stakeholders, inspires strategy and directs brand activity.
We believe that Accelerator Brands – brands that can grow faster than the category or competitors – are powered by a strong consumer or category insight. To be compelling, these insights need to come from multiple sources and methodologies, from consumers, shoppers, culture, data and internal stakeholders.
But an insight is only a means to an end. The real power is in translating those insights into an opportunity that inspires people. Working with our creative team, we translate our insights into inspiring, compelling stories that bring everyone – inside and outside your organisation – on the journey.
We believe in insight that goes further.
WHAT WE DO
- Consumer, shopper & category research
- Stakeholder Research & Engagement
- Qualitative – groups, depths, immersion, category audits, employee research
- Ethnography, creative co-creation, online, mobile, social media
- Opportunity & optimisation – qualitative
- Quantitative – segmentation, pricing, business
- Brand and data analytics and modelling
- Analytics and modelling (sales, transactions, behaviours)
- Brand Positioning
- Culture – Trends, Semiotics, the Fringe
- Portfolio Planning
Identify the untapped potential
in your category
Consumer Shopper Journey ™
Identify where & how to intercept on
the consumer-shopper journey
Brand Story Builder ™
Define & embed your brand story,
with our 5P’s model
Accelerator Roadmap ™
Create an accelerated brand