INNOCENT – THINKING BIG ACTING SMALL | MRS FMCG SUMMIT – 10th MAY 2018
Our founder and Chief Client Officer, Chris Molloy, spoke at the recent MRS FMCG Summit with Jess Vara, Consumer Insights Manager at innocent, about how innocent is managing to maintain their entrepreneurial ethos as they continue to grow and stretch into new markets and categories – successfully blending insight and intuition to drive its innovation agenda.
Thinking big and acting small is a hot topic in marketing and innovation right now, with many larger corporates creating incubator units or investment divisions in order to be more nimble and flexible with how they develop and launch more radical or niche innovation. At the heart of this is having the right culture and internal capabilities, and this is central to how we approach developing innovation strategies and opportunities for our clients.
Click here to see the presentation For more information contact Chris Molloy or Mary Say