SEVEN NEW CUSTOMER AND CONSUMER MISSIONS
We developed 7 customer missions and delivered a top 10 prioritised growth opportunity map, from short term quick wins to longer term strategic drivers. Facilitation of annual Exec Leaders conference to embed output in business.
Feedback we've received has been very positive. Brand Potential brought a level of realness to the high level findings. Thank you for your energy, passion and support. We really appreciate it.
Lauren Cody, McDonalds Board Director, Business Intelligence
PROMPTED AWARENESS UP 37% SINCE LAUNCH
During the acquisition of Amber Travel by ECI Private Equity, Brand Potential delivered a brand and consumer assessment of one of the portfolio brands. Post deal we then developed the positioning, naming , re-branding and brand strategy for Rail Discoveries.
We have worked with Brand Potential on a number of investment opportunities and continue to be impressed with the level of valuable input they are able to deliver. Their work has provided us with real and unique insights and allowed us to make investment decisions with a higher degree of confidence
Investment Director, ECI Partners
50% CATEGORY AVERAGE GROWTH RATE
We developed a category strategy and growth drivers through understanding the barriers to purchase resulting in a 3 year category strategy plan, 50% CAGR. Realised through category vision, merchandising solutions, shopper marketing and NPD.
Thanks SO much -this is AMAZING!
Liz Forte, Starbucks