CASE STUDIES

HOW CAN MCDONALD'S CONTINUE TO DRIVE GROWTH ACROSS ITS HIGH STREET ESTATE

SEVEN NEW CUSTOMER AND CONSUMER MISSIONS

We developed 7 customer missions and delivered a top 10 prioritised growth opportunity map, from short term quick wins to longer term strategic drivers. Facilitation of annual Exec Leaders conference to embed output in business.

  Feedback we've received has been very positive. Brand Potential brought a level of realness to the high level findings. Thank you for your energy, passion and support. We really appreciate it. 
Lauren Cody, McDonalds Board Director, Business Intelligence

BUY-SIDE CONSUMER DUE DILIGENCE AND FUTURE OPPORTUNITY SCOPING

PROMPTED AWARENESS UP 37% SINCE LAUNCH

During the acquisition of Amber Travel by ECI Private Equity, Brand Potential delivered a brand and consumer assessment of one of the portfolio brands. Post deal we then developed the positioning, naming , re-branding and brand strategy for Rail Discoveries.

  We have worked with Brand Potential on a number of investment opportunities and continue to be impressed with the level of valuable input they are able to deliver. Their work has provided us with real and unique insights and allowed us to make investment decisions with a higher degree of confidence 
Investment Director, ECI Partners

STARBUCKS CATEGORY STRATEGY AND VISION FOR CHILLED COFFEE

50% CATEGORY AVERAGE GROWTH RATE

We developed a category strategy and growth drivers through understanding the barriers to purchase resulting in a 3 year category strategy plan, 50% CAGR. Realised through category vision, merchandising solutions, shopper marketing and NPD.

  Thanks SO much -this is AMAZING!  
Liz Forte, Starbucks