CASE STUDIES

BUILDING A NEW YOGHURT BRAND TO BRING IN NEW YOUNGER CONSUMERS

11 MILLION POUNDS NSV FIRST 12 MONTHS

A business too heavily dependant on it's functional brands, Danone needed to create a source of business that was based on building an emotionally resonant yogurt brand that would also bring in new younger consumers.

  Danio launched with six flavours and has attracted 42% incremental value sales to our category. The natural and Greek segment has grown 22% in the last 12 months, Danio has been the biggest driver.