CASE STUDIES

BUY-SIDE CONSUMER DUE DILIGENCE AND FUTURE OPPORTUNITY SCOPING

PROMPTED AWARENESS UP 37% SINCE LAUNCH

During the acquisition of Amber Travel by ECI Private Equity, Brand Potential delivered a brand and consumer assessment of one of the portfolio brands. Post deal we then developed the positioning, naming , re-branding and brand strategy for Rail Discoveries.

  We have worked with Brand Potential on a number of investment opportunities and continue to be impressed with the level of valuable input they are able to deliver. Their work has provided us with real and unique insights and allowed us to make investment decisions with a higher degree of confidence 
Investment Director, ECI Partners