CASE STUDIES

STARBUCKS CATEGORY STRATEGY AND VISION FOR CHILLED COFFEE

50% CATEGORY AVERAGE GROWTH RATE

We developed a category strategy and growth drivers through understanding the barriers to purchase resulting in a 3 year category strategy plan, 50% CAGR. Realised through category vision, merchandising solutions, shopper marketing and NPD.

  Thanks SO much -this is AMAZING!  
Liz Forte, Starbucks