CASE STUDIES

CREATING DISTINCTIVE PROPOSITIONS AND POSITIONINGS FOR THREE RETAIL BRANDS

250,000 SOFAS SOLD IN THE UK EACH YEAR

An extensive internal stakeholder and consumer and customer insight programme led to the development of a full internal engagement process.

  The Brand Potential team have inspired us, scared us and generally helped us to get to a very good place, from the senior team down we have really bought into their tangible reccomendations 
Tim Marsden, Marketing Director

PRODUCT PROPOSITION AND INNOVATION ROADMAP

21.1% EBITBA INCREASE 2014

We have been supporting Talk Talk through their continuous rollout of new products and services to identify the real compelling hook that will draw people into what are seen as generic offers with low interest levels.

  This is absolutely brilliant. Extremely robust, thorough and insightful. A game changer! 
Oliver, TalkTalk

BUILDING A NEW YOGHURT BRAND TO BRING IN NEW YOUNGER CONSUMERS

11 MILLION POUNDS NSV FIRST 12 MONTHS

A business too heavily dependant on it's functional brands, Danone needed to create a source of business that was based on building an emotionally resonant yogurt brand that would also bring in new younger consumers.

  Danio launched with six flavours and has attracted 42% incremental value sales to our category. The natural and Greek segment has grown 22% in the last 12 months, Danio has been the biggest driver.