BRAND DUE DILIGENCE
BUY-SIDE & SELL-SIDE BRAND &CONSUMER ASSESSMENT
Confident acquisition requires a view of the future.
If you’re acquiring, there’s a need to go beyond or even pre-empt conventional due diligence and identify the future potential in the brand. If you’re a vendor, you’ll want to show prospective acquirers the untapped opportunities, for them to leverage during their ownership and for their eventual exit.
Our brand M&A support identifies where the untapped opportunities lie in a brand or portfolio. We do this from a consumer and category perspective and quantify the future brand value with Brand Potential Forecaster TM.
And because we have hands-on experience of taking brands to market, we can work with the management team post-deal to quickly and consistently implement the highest-returning ideas.
WHAT WE DO
- Brand and Consumer opportunity research
- Category analysis and portfolio mapping
- Market mapping & sizing
- Opportunity scoping & sizing
- Product & service innovation opportunities
- Consumer and category trends
- Future-focused brand report
- Operationalising insight and ideas
Identify the untapped potential
in your category
Consumer Shopper Journey ™
Identify where & how to intercept on
the consumer-shopper journey
Brand Story Builder ™
Define & embed your brand story,
with our 5P’s model
Accelerator Roadmap ™
Create an accelerated brand