[nz_sep top="20" bottom="20" width="" height="" type="solid" color="#e0e0e0" align="left" /] The Brand Potential Growth Platforms help make sense of change and emerging behaviours in the world of consumers. They are the result of our observations on the consumer, shopper, economic, technological and societal trends that are impacting the world of consumers and brands. They cut across
[nz_sep top="20" bottom="20" width="" height="" type="solid" color="#e0e0e0" align="left" /] Insight isn’t insight if it leaves you thinking, ‘that was interesting but what do I do with it?’ We believe that insight has to inspire action and deliver ROI, and that’s why we always deliver real insight and tangible growth opportunities. [nz_btn text="Click here to read
[nz_sep top="20" bottom="20" width="" height="" type="solid" color="#e0e0e0" align="left" /] Insight isn’t insight if it leaves you thinking, ‘that was interesting but what do I do with it?’ We believe that insight has to inspire action and deliver ROI, and that’s why we always deliver real insight and tangible growth opportunities. [nz_btn text="Click here to read
[nz_sep top="20" bottom="20" width="" height="" type="solid" color="#e0e0e0" align="left" /] Many non-core brands live in limbo, neglected by their owners, but with a little attention they can realise their potential, says Mary Say With the pressure on companies’ time and financial resources stronger than ever, most firms quite rightly concentrate their investment on key brands. These
[nz_sep top="20" bottom="20" width="" height="" type="solid" color="#e0e0e0" align="left" /] Many non-core brands live in limbo, neglected by their owners, but with a little attention they can realise their potential, says Mary Say With the pressure on companies’ time and financial resources stronger than ever, most firms quite rightly concentrate their investment on key brands. These
[nz_sep top="20" bottom="20" width="" height="" type="solid" color="#e0e0e0" align="left" /] Adventures in the drinks trade Steve Wilson is a former head of innovation at Diageo who now advises the world’s biggest drinks companies on brands and marketing through his consultancy Invigor8tion. He began his career as a chemist at International Distillers and Vintners working on Gilbey’s
We are an independent brand agency providing consumer insight and brand strategy to find, size and create accelerated brand growth opportunities. In the M&A space we provide buy side and sell side brand and consumer due diligence, working with brand owners, investors and advisors to provide support for transactions at all stages of the M&A
We are an independent brand agency providing consumer insight and brand strategy to find, size and create accelerated brand growth opportunities. In the M&A space we provide buy side and sell side brand and consumer due diligence, working with brand owners, investors and advisors to provide support for transactions at all stages of the M&A
[nz_sep top="20" bottom="20" width="" height="" type="solid" color="#e0e0e0" align="left" /] Welcome to The Edit from Brand Potential. It’s a short digest of life at Brand Potential and a glimpse into some of the great work we have been doing with our clients. A lot has changed in the world of Brand Potential over the last year;
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