We work with brands, everyday, delivering insight, innovation & brand transformation

We apply this thinking and practical experience to our work in M&A. It means we are practitioners, not just advisors. We go beyond the numbers and get to the heart of the brand.

Real, hands-on advice, showing what’s possible, bringing the consumer and the opportunities to life. Inspiring the deal, inspiring investors, providing confidence.

We bring real-world brand building into the deal process.

We work with brands, everyday, delivering insight, innovation & brand transformation

We apply this thinking and practical experience to our work in M&A. It means we are practitioners, not just advisors. We go beyond the numbers and get to the heart of the brand.

Real, hands-on advice, showing what’s possible, bringing the consumer and the opportunities to life. Inspiring the deal, inspiring investors, providing confidence.

We bring real-world brand building into the deal process.

We work across the investment cycle

We partner with management teams and advisors through the investment cycle, from transforming the brand through to portfolio optimisation and eventual preparation for exit.

We work across the investment cycle

We partner with management teams and advisors through the investment cycle, from transforming the brand through to portfolio optimisation and eventual preparation for exit.

Our services…

Our services…

Consumer audit to provide a perspective on category and brand health. Stress-test the investment hypothesis, highlight implications for brand and consumer strategy. Works alongside or within CDD and corporate advisory services.

Unleash the brand potential. Positioning, naming, design, innovation and employee engagement. Delivered through a brand story that sets the growth agenda now, and builds the story for eventual exit.

Segment the category and consumer, size and prioritise opportunity spaces, build a brand plan to show where and how to win. Ideal for immediately post-acquisition to provide growth path for investment stage.

Identify and model future brand and category growth scenarios to show the potential for the next investment phase. Validate with consumers. Ideal for supporting buy-side DD or for building the sell-side story.

If you’d like to know more about how our investment services add value at the deal stage and help to unlock the potential in portfolio businesses please get in touch:

Chris Molloy

+44 (0)7540 447925

Chris.molloy@brand-potential.co.uk

Chris Molloy
Chris Molloy

+44 (0)7540 447925

Chris.molloy@brand-potential.co.uk